The goal is to develop a multi-channel marketing and communications campaign consistent with the brand's core values. It must show an analytical understanding of brand identity, image and equity, and be prepared to develop and market a communications campaign in the spirit of the original, unconventional communications campaigns that are a hallmark of Diesel. The project will also rely heavily on adopting the customer perspective to conceive and execute a multi-channel marketing campaign built on the brand's objectives of transforming content into an experience by activating every possible point of contact with the consumer.